About Fila Manila Filipino American Kitchen

About Fila Manila Filipino American Kitchen

About Fila Manila Filipino American Kitchen

About Fila Manila Filipino American Kitchen

About Fila Manila Filipino American Kitchen

Launched in 2020, Fila Manila offers an award-winning line of authentic Filipino sauces, spreads, and condiments to – finally – add representation to the 2nd largest Asian American community. The company’s products are inspired by founder Jake Deleon’s favorite dishes growing up as a 1st generation Filipino American immigrant. Fila Manila is the brainchild of first-generation Filipino-American immigrant and entrepreneur Jake Deleon. Jake’s journey as a food entrepreneur started as a child helping his family make and sell Filipino delicacies to family and friends to earn extra money for their household. During the COVID-19 quarantine in 2020, Jake began researching the Filipino diaspora in the U.S. He found that although Filipinos are the second-largest Asian ethnic group in the country, and Filipino food is the fastest-growing Asian cuisine in the consumer packaged goods market, Filipino food was missing from mass retail grocery store shelves. Armed with a $1,200 stimulus check, a few beloved family recipes, immigrant grit, and years of expertise in the food business, Jake went to work in the test kitchen. Within a few months, Fila Manila became the best-selling Filipino sauce brand in the U.S.!Read their story