About MIDI12

About MIDI12

About MIDI12

About MIDI12

About MIDI12

Aurélie has been working in cosmetics for 15 years, first for a large group, then for a family brand. By creating MIDI12, she wanted to manufacture solar products that meet the greatest possible ecological constraints. His thinking focused on the choice of suppliers, the quality of raw materials, the carbon footprint and the fight against waste. “In the Bay of La Baule where I live, nature delights us with dazzling dawn and dusk. It offers us splendid sunny beaches but also beautiful rainy days. We live to the rhythm of the tides and the seasons! But in summer and winter alike, good sun protection remains ESSENTIAL to preserve the youth of our skin and our health capital. I had the intuition that an INTRANSIGENT and INSPIRED brand could satisfy the most demanding people. MIDI12 is healthy for your health, safe for the environment, safe for the environment, effective against UV, non-comedogenic and extremely sensory. I relied on the expertise of laboratories to work on galenics without controversial ingredients and with active ingredients from nature. By working with local actors and by thinking about the best solution for the planet at each stage of the creation process, I wanted to contribute my vision of the company: more virtuous, united and responsible.” Aurélie, Founder of MIDI12 Read their story