Featured in British Vogue. OUR BEGINNINGS Founded in 2020 in a small galley kitchen, the Fjord and Fable founders dreamed up a business that would offer high-quality scented products that were sustainable and safe, while bringing warmth and coziness into your home. OUR MISSION We strive to design products that not only deliver, but also evoke cherished memories and emotions. Whether it's the invigorating scent of a freshly cleaned home or the comforting fragrance of a childhood memory, our goal is to create products that contribute to the stories you tell. OUR VALUES Sustainability. Our actions today shape the future, which is why we prioritize sustainable practices in all aspects of our business, including sourcing ingredients and packaging. Join us in making a positive impact on the world. Quality. We take pride in using only the best, most honest ingredients to craft our products. Each one is carefully handcrafted at our studio in Pittsburgh with the utmost care and attention to detail. We believe that this level of quality is unmatched by mass-produced products. Integrity. We are committed to being honest, transparent, and ethical in all of our business practices. We hold ourselves to the highest standards of integrity and expect the same from our suppliers and partners. Community. We're dedicated to building a community that celebrates all of life's moments. We aim for every interaction with our brand to be positive, and value the long-term relationships we've built.