Protein with a purpose. Our mission is to create a family of high-protein, functional foods and beverages made from healthy and simple ingredients. Our reason stems from working at the crosshairs of climate change and how alarmed we are at how modern agricultural is depleting soil health. Increasing levels of carbon emissions being absorbed by the planet’s plants and crops are causing a drop off in natural protein production. Farmers are encouraged to grow crops regardless of current supply, demand, environmental consequences, or ability to actually nourish Americans. While American diets should consist of a variety of fruits, vegetables, grains, meats, and dairy products, the heavily subsidized commodities have assumed an outsized role in most Americans’ diets, contributing to obesity levels and high blood sugar levels. Our line of products will deliver high quality and honest nourishment with an emotive brand that encourages our tribe to pursue a more mindful life that is centered on wellness and balance.
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Protein with a purpose. Our mission is to create a family of high-protein, functional foods and beverages made from healthy and simple ingredients. Our reason stems from working at the crosshairs of climate change and how alarmed we are at how modern agricultural is depleting soil health. Increasing levels of carbon emissions being absorbed by the planet’s plants and crops are causing a drop off in natural protein production. Farmers are encouraged to grow crops regardless of current supply, demand, environmental consequences, or ability to actually nourish Americans. While American diets should consist of a variety of fruits, vegetables, grains, meats, and dairy products, the heavily subsidized commodities have assumed an outsized role in most Americans’ diets, contributing to obesity levels and high blood sugar levels. Our line of products will deliver high quality and honest nourishment with an emotive brand that encourages our tribe to pursue a more mindful life that is centered on wellness and balance.
