Road to Nowhere (RtN) was founded in 2021 by industry vet Sasha Rudes, who grew up learning the trade from her father Jeff Rudes (founder of J Brand and CEO of L’Agence) and her partner Justin Feinberg. Based out of Montauk, NY, RtN draws inspiration from coastal living and a passion for travel to create suitcase-efficient pieces that compliment an ever-changing scenery. Outfits fit for the modern-day explorer. Having experienced the negative impacts of fast-fashion, RtN is committed to working with ethical suppliers and using non-toxic, natural, and Organic materials to play a part in affecting positive change in the fashion industry.