If Lost Start Here is a female-founded brand with a simple yet powerful mission: to help people feel better in their everyday lives. Our range of playful planners, checklists, and tote bags are designed to support emotional wellbeing, offering practical tools that bring more balance, intention, and joy to daily routines. What sets us apart: • We believe in the power of community. That’s why all our products are made by independent makers in Somerset, ensuring local craftsmanship and quality. • When you purchase from us, you’re not just getting a product—you’re making a difference. 10% of our profits are donated to mental health initiatives that help others find their way to emotional balance. • Originally founded in California, we’ve brought some of that West Coast warmth and care to the UK, blending a playful spirit with a deep commitment to wellbeing. For wholesale buyers looking to offer something meaningful, If Lost Start Here is more than just a brand—it’s a movement toward a more emotionally connected and compassionate world.