About Named Clothing Finland Oy

In September 2012 we, Saara and Laura, sat down in bus number 72 to go and have lunch with our parents in north-eastern Helsinki. Six months earlier, Saara had completed a degree in fashion and clothing (giving her a range of skills throughout the clothing sector) and Laura had graduated as a designer (of shoes of all things!) around the same time. We both worked with fashion and clothing for different companies, but neither of us were excited by our career paths or felt that our work lined up with our values. On that half-hour bus journey, we immersed ourselves in talk about work. What would we do if we could do whatever we wanted? We have dabbled in various handicrafts all our lives – from the moment our mother taught us to sew as children (she is an avid handicraft hobbyist). Sewing clothes, in particular, caught our interest. Our solution, therefore, was clear – we wanted to sew and, at the same time, make the sewing hobby, and clothes making in particular, interesting, exciting and attainable for as many people as possible! Read their story