Skip to main content
Brand cover

Holy Crap wholesale products

Shop Holy Crap and other independent brands on the Faire wholesale marketplace.

About Holy Crap

HOLY CRAP had its humble beginnings as a better-for-you cereal that could be placed in emergency kits. The folks on Dragon’s Den agreed with the appeal of the cereal and a TV appearance on the show in 2010 propelled the team into a Canadian Business success story with online sales of over a million dollars within a few days. To date, it remains the most successful business that came out of Dragon’s Den. What remains true for Holy Crap today: We’re here to help (you poop): our line of high-fiber, plant-based superseed cereals helps you maintain good gut health. When you create a healthy gut, you create a happy mind. There’s something for everyone: whether you prefer simple or a touch of natural sweetness, we’ve got a blend for you. All of which are organic, gluten-free, kosher, plant-based, and non-GMO. Pass the spoons, please! We will nourish and energize your day: All three of our chief ingredients – chia, buckwheat and hulled hemp seeds – are ancient seeds with superfood status for their nutritional oomph and ability to optimize health.

TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS

More brands like Holy Crap

Shop all
Mylk Labs

About Mylk Labs: Located in California, Mylk Labs is a woman and minority owned business that makes premium, low sugar oatmeal that tastes as good as it makes you feel. Founder Grace Cheng ditched her modeling career to start this business to share a healthy meal in minutes that can be enjoyed by anyone, anywhere.

Earnest Eats

We believe that delicious, natural food crafted with care and honesty makes you feel good inside and out, and spreads good vibes to all. Earnest Eats was founded on a very personal dream that things can be better and greater. Our earnest purpose is to create deliciously healthy food, source the best ingredients, do good in the world and always wear our heart on our sleeve. We promise to carefully and lovingly source every ingredient and to be transparent about our choices, so you know you’re getting the best out of every bite. We’re all earnest. We are inclusive, heroic and idealistic dreamers. We welcome you with open arms to enjoy our foods and become a part of our fun-loving community that overflows with positive vibes. Welcome to the Good Vibes Tribe. We’re glad you’re here. With a dedicated, passionate team based in Solana Beach, California, everyone here is invested in consciously creating holistic, healthy, delicious foods for your family and ours. We invite you to enjoy them. In earnest, The friends and family at Earnest Eats

Hudson Henry Baking Co.

Our Hudson Henry Granola is light, crisp, and absolutely delicious! 7 great flavors full of great clusters and fantastic straight out of the bag. One might even say "addictive." Non-GMO project certified & GFCO gluten free certified. "This granola is what all other granolas strive to be....this is like granola from heaven." - Rachel. Pecan Granola: Gold Sofi Award 2022 & 2017, Silver Sofi Award 2019 Pistachio Granola: Gold Sofi Award 2021 Cashew Granola: Silver Sofi Award 2017 & 2016

Sweet Deliverance

Born out of chef and postpartum doula Kelly Geary’s decades of experience in the food industry, Sweet Deliverance sets out to prove that granola can be more than just sugar and oats. What started as a granola recipe created to meet a client’s prenatal needs quickly turned into a savory-sweet mix the whole family (and neighborhood) was craving. With a growing collection of inspired flavors made from nourishing, nutrient-dense ingredients, Sweet Deliverance is turning breakfast into an all-day affair.

Early Bird Foods & Co.

Hello :) You're wondering who we are? Where we come from? Well, it's a pretty great story :) Once upon a time, in 2008, Nekisia Davis was running a famous pizza restaurant in Brooklyn, NY and one night after work she found herself dreaming of a better granola to brighten her breakfast experience. The following morning, totes in hand, she stocked up on granola ingredients at her local Co-Op and headed home to create a batch of granola that would change the world (the world of granola, that is). Her friends and co-workers were WOWed by the taste and, voila! Early Bird Foods & Co. was hatched. It didn't take long for Nekisia's innovative + delicious granola to garner fans in high places. Martha Stewart was among the first (check this out!) then the New York Times' Melissa Clark, then Rob & Robin at New York Magazine, then all of everyone everywhere. Even Daniel Humm, chef from the 3 Michelin star restaurant Eleven Madison Park, borrowed her Farmhand's Choice recipe for the EMP house granola! Over 13 years in business and growing strong, Early Bird Foods & Co. remains the VERY BEST granola on offer anywhere fine cereals are sold. Woo woo! Early Bird is WOMAN & QUEER OWNED and OPERATED and damn proud of it! Nekisia is a Cancer who enjoys long walks in the park with her pup Ruby, cooking dinner for friends at her home in Brooklyn, and swimming at Jacob Riis Beach. Oh, and she loooooooves to sing Kate Bush songs at max volume when she thinks no one is listening.

Ready to start buying wholesale online?

60-day payment terms

Free returns on all opening orders

Unique products curated for your store



©2025 Faire Wholesale, Inc.

Languages

English