About Pit Liquor

About Pit Liquor

About Pit Liquor

About Pit Liquor

About Pit Liquor

The story of Pit Liquor began at a most unusual time, during my pregnancy with our first child. My husband, Jason, was concerned about harmful ingredients in deodorants so we’d been trying natural alternatives but none of them worked. One day, out of frustration, I slapped hand sanitizer on my armpits and headed out the door issuing Jason a challenge to find something that actually worked. When I got home, I didn’t stink, and that set Jason off on a solution. Jason is a materials scientist and a bit of an inventor. He took the positives of the hand sanitizer (killed bacteria) and considered the negatives ( it’s semi-toxic, boring, and not particularly fragrant) and reached into the liquor cabinet and pulled out a bottle of whiskey. Major lightbulb moment! Whiskey is regulated, edible, and full of bacteria-killing alcohol. From there, Jason began reading medical textbooks and consulted with doctors. He did research trials and found a perfect formula all while sticking to a motto to use only ingredients that are safe enough to eat. Every Pit Liquor product is all-natural. We never compromise on that. All of our products come in recyclable glass and we offer refill bottles as a way to lessen our footprint. Our ambition is big, we want to play our part in transitioning the world from toxic to natural, one armpit at a time. Today, we sell our products in all 50 states and Canada.Read their story