Choucre provides luxury fragrance with a y2k flair at an affordable price point. Choucre is about finding the joy in every day, not taking ourselves too seriously, and smelling good. Choucre is a brand for millennial nostalgia, e-boys, e-girls, and everyone in between. It's for those not afraid of bold scents and colors who need a little more whimsy and dopamine decor in their day-to-day lives. Every item is crafted by hand in Austin, Texas.