Founded in 2022 Fridah makes towels in small batches in partnership with their makers in Portugal. Fridah is creating a world where you are invited to step in, slow down and see the beauty in the every day and all that's good in the world. Using pure cottons and no harsh chemicals the towels are expertly woven to be the ultimate balance of soft, absorbent and luscious. Every detail has been thought through to leave the smallest possible environmental footprint and aiming to 'buy once and buy well'. The custom patterns, colours and weaves of every collection are made to tell the story and remind you of cities from the founders travels. Fridah has been growing a loyal community of fans since day one who are slowly but surely transforming their linen cupboards and taking their towels with them wherever they go, from the bathroom to the beach and beyond. We hope you'll come along for the journey...