Our story begins with Nina Restieri, a former successful ad executive, and a businesswoman at the helm of a family business. One morning, Nina was attempting to organize her chaotic schedule (and those of her four young children) when she started to think about wedding planners. Why, she wondered, are there hundreds of options for brides to choose from to plan their wedding, but not a single option for mothers to plan their everyday lives? One year of extensive research later, momAgenda was born. The first run of products sold out in three days to 120 stores. At that moment, Nina knew she had struck a chord with women all over the country who had the same desire to bring some order to their hectic schedules. momAgenda has grown to include a diversified range of products that help organize the lives of mothers and others, including day planners, home organizers, pads, journals, and accessories. The collection is sold at leading national retailers and regional boutiques throughout the US.