Our founder, Wes Hurt, saw first hand how the drug & alcohol addiction crisis was affecting families across the country. He wanted to do something about it. Wes started by selling CLEAN Cause bottled water out of his truck to local convenience & grocery stores in Austin, Texas. He soon realized how much addiction truly was impacting the lives of Americans when he heard the many stories of addiction from his customers across the country. Finding himself fatigued by the grind of growing his new venture, he needed a source of caffeine - but one that was organic, refreshing & sat well on his stomach, unlike coffee. 50% NET PROFITS* SUPPORT ADDICTION RECOVERY Wes saw first hand that recovery housing was a crucial moment for many of his friends who were also pursuing recovery from alcohol & drug addiction. It empowered them to establish recovery routines, find employment & prepare to re-enter the world. Funding recovery housing scholarships for individuals in recovery from alcohol & drug addiction would be the solution Wes would pursue. To date we've donated over $3.3M to support recovery from alcohol & drug addiction -- and we're just getting started!