About sasa

sasa was created in 2020 in Brooklyn by designer Sarah Malim. Sarah had been designing one of a kind engagement rings since 2016, but she became increasingly frustrated by the lack of transparency offered when sourcing diamonds for her clients. Realizing the diamond industry did not align with her ethos she pivoted to develop a brand rooted in transparency and responsibility, and actualized in bold but feminine and funky modern designs. Sasa has been in development since Sarah’s childhood. Her dad, a geologist, encouraged her first rock collection, which ranged from core samples to polished tiger eye. And although she has moved on from granite chunks to precision cut gemstones, the sentiment remains the same: these pieces serve as a tangible connection to the earth. Another essential piece to sasa is when Sarah proposed to her husband. She she couldn’t find an alternative engagement ring that served to symbolize her partnership but that also embraced her individuality and unique proposal. Ultimately both her and her husband wore heirloom family rings for many years until she was able to make them something that fit their styles and ethos. This ring shopping experience stayed with her and spurred her on to create sasa for everyone who is traditional, but in a non traditional way. For the people who have a deep awareness for the world around them and have the expectation that ethical doesn’t have to sacrifice aesthetics. In 2022 Sarah relocated from Bozeman, MTRead their story