Rooted in Michigan was founded with the goal of helping you to show the world where your roots are! It is our mission not only to sell the coolest, highest quality Michigan-themed apparel available, but also to encourage and promote all the amazing things happening in Michigan. There are so many incredible, deserving independent businesses, artists, musicians, and more, and we will use our platform to promote them and help them succeed. As our motto states: “When one of us gains, we all do.” We will continue to introduce amazing new products to help you celebrate the mitten state. We will create initiatives to help bolster the local economies. We will do our best to do good, for the great state of Michigan and everyone who has, does, or will live there. We will continue to grow and thrive, and we hope that you will join us!