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Routinely is a Belgo-Dutch skincare brand offering a minimalist approach with 13 powerful serums, a cleanser, and a moisturizer. Our philosophy is "less is more"—just one cleanser, one moisturizer, and targeted serums to address specific skin concerns. We provide a skincare test, personalized consultations, and a complimentary app to create a custom routine tailored to your lifestyle. Our serums, developed in collaboration with a leading Swiss lab, use potent active ingredients like niacinamide and bakuchiol, blending nature and science. All of our products are free from fragrances, irritants, microplastics, and allergens, and are dermatologically and tolerance-tested for all skin types. We are committed to sustainability, using recyclable glass for serums, PCR plastic tubes for moisturizers and cleansers, and fully recyclable shipment boxes.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
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Unlock wholesale pricing
Routinely is a Belgo-Dutch skincare brand offering a minimalist approach with 13 powerful serums, a cleanser, and a moisturizer. Our philosophy is "less is more"—just one cleanser, one moisturizer, and targeted serums to address specific skin concerns. We provide a skincare test, personalized consultations, and a complimentary app to create a custom routine tailored to your lifestyle. Our serums, developed in collaboration with a leading Swiss lab, use potent active ingredients like niacinamide and bakuchiol, blending nature and science. All of our products are free from fragrances, irritants, microplastics, and allergens, and are dermatologically and tolerance-tested for all skin types. We are committed to sustainability, using recyclable glass for serums, PCR plastic tubes for moisturizers and cleansers, and fully recyclable shipment boxes.
