The Pretty Cult was started in late 2015 by Arielle Salsa as a creative outlet and a way for her to replicate the clothing she saw in films and her favorite musicians wearing on stage. Since then, The Pretty Cult has grown into a company based around the individuality of its patrons whether they be misfits, dark hearts or the magickally inclined. With all clothing being meticulously designed and hand printed by Arielle herself – The Pretty Cult holds onto its small business ideals as a way to never lose sight of the community it represents. The Pretty Cult’s mission is to continue to push the boundaries of what a clothing company can be, while continuing to blur the line between fashion and the rock n roll mentality.