There is a better way to make bedding. Since 2014, this has been the driving idea behind all of our decision making at Boll & Branch. Missy and I questioned every conventional standard in the textile industry, and built the business in a brand new way, starting by directly sourcing—never outsourcing—the highest-quality raw materials we could find. We established a better end-to-end system, ensuring only adults make our products, and that they benefit along with us. Missy brought her relentless obsession with details to our process, finding the most exacting way to weave, cut and sew each of our fabrics, and unearthing more thoughtful methods for perfecting our products. Her dedication to the customer experience and creating the softest product possible set us apart from day one. Today, this vision drives us forward: to lead with innovations that enhance everyone’s quality of life. Our difference makes a difference—so we can all sleep better at night.