About Brave

Brave’s story began in mid-coast Maine where Cooper and Alex grew up surrounded by ocean on one side and mountains on the other. As brothers around the same age, they had a healthy rivalry and always pushed each other to take on bigger and bigger challenges. When they moved to Colorado together, they set their sights higher to the peaks of the Rockies. They challenged each other for who could rack up the most ski days or the most epic backpacking trip but the ultimate goal was getting first tracks on a powder day. In their pursuit of first tracks, one thing stood in their way. They couldn’t get out the door quickly with a real plant-based breakfast that would keep them fueled for the ambitious day ahead. This problem didn’t go away when Alex moved to NYC and Cooper moved to Oakland to begin their careers. So, they finally decided to do something about it. What started as a search for a better morning routine has evolved into a small business serving thousands of go-getters of every stripe. We’re excited to share Brave with you and hope it gives you more time and energy for the things you love or have always wanted to try.Read their story