The journey of Feelsips began when its founder, after pioneering a successful alcohol-based enterprise, decided to embrace their passion for matcha, adaptogens and the growing sober-curious movement. Motivated by a personal desire to reduce their intake of coffee and alcohol for improved well-being and sleep, they ventured into recipe experimentation in 2023. The inspiration sprang from the viral 'sleepy girl mocktail' on TikTok, leading to innovative creations by blending favored fruity ingredients with various bases. The result was a resounding success, marking the birth of Feelsips' unique matcha blends.