Inspired to create something extraordinary after the birth of my son, I combine buttery-soft GOTS Certified Organic Cotton and wildly imaginative prints to make Inchworm Alley. Our party of three travels to India each year to design with our workshop and overdose on masala dosas. Production is ethical and sustainable, supporting the livelihoods of farmers and the dignity of garment workers - these are values we want to pass on to our wee one and which guarantee that my brand is a feel-good purchase from fiber to finished garment.