A brand that celebrates the beauty, adventure, and healing powers of time in nature through consciously-sourced apparel, accessories. Lake Effect Co’s own, Midwest-based gear features expressions that inspire shoppers to seek out natural views and outdoor activities that they most resonate with, in conjunction with living a lifestyle based around celebrating and taking care of the earth . We protect what we love, so by reconnecting with the components of nature we love most, we help people establish an authentic desire to live environmentally responsible, healthy lives. We are the owners of the LAKE DAY and CHASE MORE SUNSETS trademarks.