About American Fitness Couture

We are a high quality work out and yoga activewear company made by women for ALL women committed to wearing eco-responsibly made softest feeling athletic apparel. We take our inspiration from our busy, multitasking, active lives, and everything else in between. Our company name, ‘American Fitness Couture,’ speaks to our vision of quintessential women’s fitness to fashion apparel, which meets the demand of a busy, contemporary American lifestyle – designed for multi-function, multi-venue, day to night activity, with conscious, responsible manufacturing practices to protect mother earth, save water and reduce carbon footprint. We take pride in being handcrafted in Los Angeles. Read their story