For years, Jessie found herself in a never-ending quest for the perfect dry shampoo. Fueled by frustration after trying countless brands that didn’t work, created waste, and used harmful ingredients, she became determined to formulate her own. With a passion for sustainability, and laziness when it comes to haircare, Jessie toiled away–testing ingredients, tweaking formulas, and enrolling friends and family to provide honest feedback. In 2020, while on her mission to create the first of its kind, Jessie cracked the magic formula and created a GAME CHANGER that would revolutionize the way people cared for their hair and bodies, while aligning with her values of sustainability. Jessie’s Magic Powder absorbs oil and odor effortlessly, and injects new life into tired locks without leaving behind unpleasant residue. As a magical multi-functional marvel, it doubles as a lush body powder, leaving skin feeling velvety smooth. Not only is it effective, it's also environmentally friendly. It was the first in the world to be packaged in refillable spray bottles, free from harmful aerosols, and made entirely from natural ingredients. As a testament to perseverance, innovation, and the power of one person's passion to make a difference in the world of beauty, since its global launch in 2022, Jessie's Magic Powder has become a staple in the routines of those who seek not just efficacy, but a product that resonates with their values and aspirations for a better, more beautiful planet.