Joanna Linton is the Founder and CEO of Rae’s Roots, a wellness brand that focuses on prioritizing mom’s wellness. Linton was inspired to launch her company after the birth of her second child, Rae, a time she admits was difficult. “Every single one of our blends was created out of a need from my own motherhood journey - whether that was postpartum, stress and anxiety, digestive issues, or miscarriages” Joanna Linton said. Previously, Linton worked as a buyer at Macys Inc and Urban Outfitters Inc. At the time, Linton was on maternity leave from the outdoor brand she co- founded, United By Blue. She decided not to go back and instead pursue what would become Rae’s Roots. “Having gone through such an emotionally challenging postpartum and learning the valuable lesson that I needed to care for myself before I could care for my family - I strongly believed this message needed to be shared.” Rae’s Roots is based out of Philadelphia, PA.