BEETTAN is a natural sunless tanning company that was established by Michelle Peth in 2014. Michelle’s younger sister, a redhead with fair and sensitive skin, had experienced some scary skin cancer issues at a young age, leading to Michelle’s mission: to acquire flawless, sun kissed color and prevent permanent damage all through a natural process. BEETTAN is plant based, made from beets. The sugar from the beets reacts with your skin to tan it the color your skin would naturally tan. It takes the top 10-12 layers of your skin and activates your natural color. Why Beettan Sunless? Good question! At Beettan Sunless, we choose to source the finest naturally derived ingredients and materials to create retail products you can be confident will provide you a dependable reputation as a health conscientious professional in the sunless community. We are a naturally derived, organic company because we care about your healthiness and want your natural beauty to shine. We also care very deeply about this planet and keeping it clean and resilient for all future generations to enjoy.