Re-engage past buyers and drive reorders with Promoted Listings for returning customers 

A common bit of wisdom in business: It’s cheaper to keep current customers than to keep chasing new ones. In fact, an often-cited Harvard Business Review study revealed it can cost anywhere from five to 25 times more money to acquire a new customer versus keeping your current ones happy. As a growing brand, your job is to scale your business efficiently. So how can busy brands do both? 

That’s where Promoted Listings comes in to take your business to the next level. Promoted Listings is Faire’s first wholesale advertising tool. It’s designed to help you invest in your growth and reach high-intent retailers without any hassle. Imagine your products getting prime spots on high-traffic pages, catching the eye of retailers who are actively looking for products just like yours. 

And now this Faire offering has gotten even better—brands can now reach more customers with targeted ads that promote their listings to new and returning customers. That means you can connect with new shoppers while staying top of mind for the connections you already have. 

Why brands choose Promoted Listings

Promoted Listings makes it possible for you to reach more customers with less effort and drive more sales. The tool gives you an opportunity to invest in your brand’s growth, ensuring that you strike the perfect balance between finding new stockists and deepening relationships with existing customers. Here are a few of the goals you can reach with Promoted Listings.

Accelerate your sales

One of the biggest perks of using Promoted Listings is the ability to boost your brand’s visibility. Faire will promote your products in visible positions on high-traffic search and browse pages. This means you could be acquiring new customers and driving more reorders. Faire matches your products to viewers based on a retailer’s browsing history. By being featured in these prime spots, your products gain increased exposure, making it easier to attract attention and convert views into sales.

Think of it like having your own dedicated marketing team working around the clock to ensure your products are seen by the right people at the right time. This heightened visibility leads to quicker sales cycles, allowing you to grow your revenue and reinvest in your business more rapidly. It’s a head start on customer acquisition and retention.

Reach high-intent retailers

Thanks to our intelligent targeting, you’ll get discovered by wholesale customers who are genuinely interested in products like yours. This isn’t just about getting more eyes on your listings—it’s about connecting with retailers who are ready to make a purchase. We use data and insights to ensure your products are shown to verified retailers who match your brand’s profile and are likely to be interested in what you offer. 

This includes customers old and new. Let’s not forget about re-engaging past buyers. Building deeper long-term relationships with your customers has never been easier. By keeping your products top of mind, you encourage repeat business and foster brand loyalty. These high-intent retailers are more likely to become repeat customers, providing a steady stream of revenue and contributing to the sustainability of your business.

Enjoy low-effort advertising 

No advertising experience? No problem. Promoted Listings is designed to be user-friendly and deliver results with minimal effort on your end. All you need to do is choose your audience, set a spending limit, and let Faire handle the rest. You’ll have access to ongoing data that helps you understand your performance and measure the return on your investment. It’s a simple, stress-free way to boost your brand’s visibility.

This ease of use means you can focus on what you do best—creating and curating amazing products. 

How to use Promoted Listings

Now that you know what Promoted Listings can do for you, let’s talk about how to use it:

1. Choose your audience: You’ll have the option to promote your listings to new customers, returning customers, or both. Tailoring your audience helps you ensure that advertising supports the unique needs of your business. Advertising to both is the best way to maximize the reach of your ads and get the most bang for your buck.
   
2. Set a spending limit: Your spending limit is the maximum amount you want to spend on ads monthly. We’ll provide a recommendation, but you have the flexibility to choose what’s right for your business. Our goal is to spend up to your limit promoting your products, and we’ll allocate more budget on days with better opportunities. (We may not spend the full amount, but we’ll never go over.)
   
3. Boost your products to high-intent retailers: We take the guesswork out of advertising by using data and insights to automatically target verified retailers who are a good fit for your brand. This automated targeting system leverages our platform’s vast data to get your ads shown to the most relevant audience.
   
4. Only pay for clicks: We don’t charge for visibility. You’ll only pay when a retailer clicks on your Promoted Listings. This means your budget only goes toward real engagement from potential customers. Paying for clicks rather than impressions means you’re investing in actual interest, making your ad spend more effective. All of those impressions, which are also valuable for brand recognition, are free!
   
5. Evaluate your performance: We’ll share performance data and insights in your portal so you can make adjustments at any time based on what’s working for your brand. In your activity dashboard, you can track metrics like ad spend, cost per acquisition, and return on ad spend for new customers. (Watch this webinar to get a full breakdown of how to measure Promoted Listings for new customers.) This way, you can fine-tune your strategy and maximize your ROI. Having access to detailed analytics empowers you to make informed decisions and optimize your advertising efforts.

Connections that matter

Staying connected to acquired customers doesn’t need to be expensive or time-consuming. 

With Promoted Listings, you’re not just casting a wide net—Faire’s powerful algorithm strategically targets high-intent retailers and, now, past buyers who are more likely to make a purchase, which means you’re getting more value for your spend. Whether you’re new to Faire or a seasoned pro, Promoted Listings simplifies your growth.