Selling

Retail economics 101: How to calculate marginal cost and marginal benefit

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More cash flow, happier customers: Why gift cards are a win-win for retail shops

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Sustainability for business: Simple ways to go green 

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What’s in a brand name: How to choose a name with character 

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Lessons in brand building from 3 of Faire’s fastest-growing wholesalers

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The anatomy of a great product label (and how to merchandise it)

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