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There are often misconceptions about paid advertising, especially among small businesses and startups. Independent sellers are often concerned that advertising is too costly, not customer-friendly, or only beneficial for big brands with dedicated marketing budgets. When it comes to Faire’s new wholesale advertising tool, Promoted Listings, we’ve designed the experience to address these concerns. In this article, we’ll debunk some common myths about paid advertising and show how Promoted Listings is a simple, accessible, and effective tool for boosting your visibility and growing your brand.
Myth 1: Paid advertising is too expensive
One of the most common misconceptions is that paid advertising requires a big, dedicated marketing budget. While this might be true for some platforms, our approach aims to make advertising accessible. With Promoted Listings, you can set a monthly spending limit—starting at $200—that suits your business. And you can adjust it at any time, allowing you to scale up your investment as you see results. Many brands start small, gradually increasing their limit as they experience the benefits, and a lot do so without a dedicated advertising budget.
Myth 2: Paid advertising is only for big brands
Another widespread belief is that paid advertising is dominated by big brands, leaving small businesses and startups at a disadvantage. Just like the Faire platform, Promoted Listings is designed to be beneficial for brands of all sizes. Our focus is on the relevance of what we’re promoting, not the size of the brand. Whether you’re just starting out or looking to expand your reach, we’ll promote you to retailers who we think will be a good fit and love your products.
Myth 3: Paid advertising is only for experienced marketers
The idea that paid advertising is only for experienced marketers or those with large teams and resources is another myth. One of the benefits of Promoted Listings is its simplicity. You don’t need any prior advertising experience to get started. Simply set your spending limit, and Faire will take care of the rest. We automatically target retailers who are a good fit for your brand, removing the guesswork and complexity from the process. This allows you to focus on what you do best—running your business.
Myth 4: Paid advertising hurts the retailer shopping experience
Many fear that paid advertising can be an unwelcome or distracting addition to the shopping experience for retailers. On Faire, we carefully monitor how ads impact the retailer side of things and ensure there’s plenty of room for organic discovery. Our algorithm surfaces only the most relevant ads, meaning retailers are shown products that are genuinely good fits for their stores. This ensures that promoted listings enhance, rather than detract from, the shopping experience.
Myth 5: Paid advertising is a quick fix
While Promoted Listings on Faire can deliver fast results for many brands, sustained results require more than just starting an advertising campaign. Running effective ads is a complementary strategy that works best when your shop is already optimized with high-quality imagery, relevant search terms, and compelling product descriptions. While you might see results quickly, giving your promoted listings time to perform—ideally at least a month or more—before making any changes is important.
Myth 6: Paid advertising’s value lies in the initial sale
In the world of direct-to-consumer (DTC) advertising, the value of an ad is often measured by the first click. However, in wholesale, the actual return on investment comes from the long-term value of the customer. With Promoted Listings, Faire promotes your products to retailers who are likely to reorder if they love them. This means the value of your investment isn’t just in the initial sale but in the potential for ongoing, repeat business. By connecting with the right retailers, you’re not just making a sale but building lasting relationships.
Myth 7: Paid advertising won’t help if you already have strong organic performance
Some brands believe that they don’t need to invest in paid advertising if they’re already seeing strong organic performance. In reality, having a strong organic presence makes a brand a great candidate for Promoted Listings. It indicates high demand for products like yours, and Promoted Listings can help you reach even more retailers than you are organically. By amplifying your visibility, you can accelerate your success and solidify your brand’s presence on Faire.
Paid advertising doesn’t have to be expensive, intrusive, or complicated. With Faire’s Promoted Listings, brands of all sizes can access an easy-to-use, cost-effective tool that helps them reach new retailers and grow their business. By debunking these myths, we hope to show that investing in Promoted Listings is not only accessible but also a smart choice for any brand looking to succeed on Faire. Don’t let misconceptions hold you back—try Promoted Listings and see how advertising on Faire can transform your brand’s visibility and success.
