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Highlights
- Brands can give retailers exclusive access to their product catalog in exchange for required annual spends.
- Data shows that exclusivity can lead to higher spend and more frequent orders, and can attract new customers to your brand.
- Getting started is as easy as setting a required annual spend and reviewing exclusivity agreement requests as they come in.
One of the things retailers love most about Faire is their ability to find unique products that help their store stand out. And when they find those perfect-fit products from brands like yours, meaningful business relationships spark that can be lucrative for both buyer and seller over many, many years.
These long-term relationships are the currency of the most successful brands on Faire, and to make sure you can get the most out of them, we offer an exclusivity program that brands and retailers can participate in. Exclusivity is a way for your customers to get exclusive access to your product catalog in their local area, giving them the ability to offer unique assortments that stand out to their customers and communities. In return, they’ll commit to an agreed-upon annual spend, giving you a predictable revenue stream and more loyal and long-term customers.
“Having unique products is the best way to encourage customers to shop with us and make our shop a destination. We try not to buy lines that are easy to find, and if the brand doesn’t offer exclusivity in our neighborhood, most of the time we will pass on them.”
– LUCCA great finds, US retailer
Exclusivity can drive growth—and long-term relationships—for brands
Exclusivity can motivate retailers to spend more with you. In fact, from an experiment running since March 2024, our data shows that brands see a 4.5% increase in overall sales from each exclusivity agreement they activate.
The program also gives brands a powerful opportunity to build customer loyalty over the long term, which pays additional benefits: not only giving you predictable, steady sales from your best customers but also giving you the confidence that your brand is being showcased and presented to the customer in a thoughtful, considered way.
“We sell stronger on our exclusive brands because we can say we’re the only outlet for it in this area. It gives our store a bit of prestige.”
– Howela Clothing, UK retailer
How the program works
There are two ways to offer exclusivity on Faire:
1. Custom agreements by request: You can create custom exclusivity agreements with a unique annual spend for each retailer. Retailers will initiate the request, and you’ll have 14 days to accept, decline, or counter the offer.
2. Instant exclusivity agreements: Retailers can instantly activate exclusivity by committing to a single required annual spend that you set for all retailers. You’ll have 14 days to review these agreements and cancel if needed.
All agreements last for 12 months beginning on the activation date. All orders placed within those 12 months will count toward the retailer’s annual spend commitment. Your Faire stockist map will help you manage where you have existing relationships and keep track of active agreements.
What retailers have to say about exclusivity
We’ve been talking to participating retailers about their thoughts on the program. For many, they see exclusivity as a way to not only ensure their assortments can stand out from others in the area but also to help protect and nurture the relationships they have with brands that fit their shop’s unique character and identity. The results of our February 2024 retailer survey showed that retailers are:
- Interested in exclusivity. Eighty-five percent of top retailers report having had an exclusive relationship with a brand in the past year.
- Spending more. Forty-eight percent of top retailers are spending more with their exclusive brand(s).
- Ordering more frequently. Fifty-six percent of top retailers are ordering more frequently with their exclusive brand(s).
- Continuing to find value. Seventy-five percent of top retailers sought other exclusivity opportunities after having exclusivity with at least one brand.
“Exclusivity is crucial for our business in a small market as it fosters a sense of uniqueness and value among our customers. We create a distinct identity that sets us apart from competitors by offering exclusive products. This enhances customer loyalty and provides a compelling reason for new customers to choose our brand.”
– Jones & Co., US retailer
Frequently Asked Questions
Will offering exclusivity block me from other sales?
By nature, once a retailer secures exclusivity with you, other retailers in their exclusivity area won’t be able to order from you on Faire. However, based on data we’ve collected from participating brands, only 0.3% of brand page visits have been blocked from ordering due to an active exclusivity agreement. Additionally, brands participating in exclusivity see a 4.5% increase in their overall sales for each exclusivity agreement that they activate. It’s unlikely that offering exclusivity will result in substantial foregone sales, but you’re encouraged to set high enough required annual spends to make you comfortable.
What is the size of a retailer’s exclusivity area?
Each retailer has a default exclusivity area set by Faire based on their store location, typically ranging between about 0.3 and 5.5 miles (0.5 and 9 km). You can preview your customers’ exclusivity area from your stockist map, available on the Exclusivity tab in your brand portal.
Can a retailer cancel at any point?
Retailers can cancel within one month of activating exclusivity by contacting Faire Support. If it’s been more than one month since the agreement started, the retailer would first need your approval before Faire can cancel the agreement.
What happens if a retailer doesn’t meet my required annual spend by the end of the 12-month period?
Faire will send reminders to the retailer throughout the 12 months to encourage them to make progress toward their spending commitment. In the case that there is a remaining annual spend balance at the end of the 12 months, Faire will charge the retailer and provide the balance to you (minus commission) once the retailer payment is successful.
Once the retailer has been charged for the remaining annual spend, we encourage you to work with the retailer to coordinate a shipment of products equal to the remaining annual spend they were charged for.
Have a question that’s not answered here? Check out our help article.
