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Last week concluded our first online trade show event, Faire Summer Market, where thousands of retailers and brands came together to kick off the holiday buying season and celebrate local retail. We’re so motivated by this community’s ability to adapt to a new way of trade show buying, and we look forward to continuing to innovate this virtual experience, together.
Today, we’re excited to share some notable results and trends from the event.
Participation and savings
Over 50% of all brands on the Faire marketplace participated and received orders from thousands of retailers across all 50 states and 10 Canadian provinces. We’re excited to say that over 26,000 new relationships were made between brands and retailers during the event.
With nearly 46,000 orders made, the average retailer purchased from 3-4 brands to stock their shop. In total, retailers saved $2.4 million with brand discounts and Faire promotion matching.
Buying trends
We saw some interesting category and product trends from monitoring purchase and search data.
The most purchased brand value tags were women-owned, handmade, and made in the USA, reiterating guest speaker Patti Carpenter’s prediction on a return to transparent and high-quality local goods. Among some of the top search queries during the two-day event were candles, Christmas, and fall decor, and our retailers spent 15% of their budgets on seasonal items.
See our infographic below for more detailed information on some of the top products types purchased at Faire Summer Market. For more insights into trends around holiday buying and selling, make sure to read our predictions blog post here or watch CFO, Lauren Cooks Levitan’s livestream presentation.
We want to hear from you
If you missed Faire Summer Market this time around, be sure to check out our daily recaps (day one, day two). If you did participate or attend, we’d love to hear from you! Visit our survey for retailers or survey for brands to share your thoughts and feedback.
