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Welcome back to the Faire Fashion Index, our guide to the past month’s top sartorial searches to keep you in the know with today’s trends.
This month’s data is all about fall looks. Let’s start with seasonal pieces because shoppers are ready to stock up on Halloween gear, from cute graphic pumpkin tees to spookier costumes and accessories. They’re also getting ready for game days with custom apparel: Everyone wants to cheer on their team with their favorite player’s name on a soft crewneck sweatshirt!
For days at the office and afternoons walking in the park with a pumpkin spice latte, shoppers are on the hunt for transitional dresses to wear with their cowboy boots (yes, Western-style dressing is still having a moment). They’re also stocking up on oversize knit sweaters to pair with wide-leg jeans in a range of colors and patterns.
Let’s take a look at the data to see what else is popping up this fall:
Top 10 trending searches:
- Fall clothing: The new season is on everyone’s mind.
- Halloween: Witch hats, costumes, and pumpkin printed graphic tees for spooky looks.
- Game day: Sporty apparel to wear while cheering on your team.
- Fall dresses: To pair with tights, boots, and a light jacket.
- Jeans: Wide-leg styles are having a serious moment.
- Football: Jerseys, hats, and more to wear to the game.
- Western apparel: Falling for fringe, cowboy hats, leather belts, and more.
- Plus-size women’s clothing: Inclusive apparel and accessories.
- Sweatshirts: Chilly weather calls for the coziest of hoodies and crewnecks.
- Sweaters: Soft knits, luxurious cardigans, and chunky turtlenecks to build out your fall wardrobe.
Most popular styles:
- Fall dresses: The essential fall outfit: a midi dress, tights, boots, and a leather jacket. It’s the perfect uniform for work and play, and it never goes out of style. For the dress part of the equation, look no further than cute corduroy options from Sweet Lovely by Jen, sweater dresses from Little Daisy Closet, and boho-inspired silhouettes from MIOU MUSE.
- Halloween shirts: Spooky season is almost upon us. Get in on the festivities with a little bit of magic, from velvet witch hats from Leg Avenue to pumpkin tees from Kiki’s Boutique and Southern Fried Design Barn to spooky retro apparel from The Way Down South. Whether or not you’re a costume wearer yourself, we’ve got plenty of options to help you be on theme.
- Game-day apparel: Whether they’re supporting a high school or a pro team, everyone loves to dress for game day—so fill your store with comfy tees and sweatshirts and vintage-inspired tops. Not sure where to start? Check out brands like Lily Clothing, Par.tees by Party On! (we love their “Classy Until Kickoff” tee), Southern Babe Wholesale, and Shop Southern Belle, a maker who can embellish custom tees with sequins for sparkly cheerleading. Top-selling game-day styles continue to favor the Chiefs, though who knows whether that’s for their team (or their players’ significant others!).
- Oversize striped sweaters: Glamour says that the prep-school look is back, so it’s time to stock up on stripes—especially in the sweater department. Think color-blocked half-zips from Bucketlist, classic pullovers by Bluivy, and essential crewnecks from HiddenBrand. From cardigans to turtlenecks, cotton numbers to cashmere pieces, these sweaters are wardrobe staples shoppers will snap up as soon as the temperature starts to drop.
- Wide-legged denim: Shoppers are keeping their skinny jeans stashed away as another season of ultra-flattering wide-leg denim arrives. Instead of just classic blue jeans, try branching out with various colors, hem lengths, and prints from brands like VERVET by FLYING MONKEY and JUST BLACK DENIM. Pro tip: Vogue reports that leopard print is in for the fall, get yours from JBD.
