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Welcome back to the Faire Fashion Index, our guide to the past month’s top sartorial searches to keep you on the cusp of what’s trending today.
Just as we saw in January, retailers in February were gearing up for the Hallmark holidays, like St. Patrick’s Day and Easter, especially with cute Easter dresses for the little ones. And that’s no surprise—searches tied to these types of holidays tend to spike roughly two months prior to each occasion.
As we make our way into warmer weather, shorts, sandals, and swimwear are top of mind, along with breathable bamboo pajamas for cozy evenings in. For those attending the year’s hottest concerts, we’re seeing a surge of interest in graphic tees and even trucker hats as a throwback to grunge ’90s style.
Below, we’ll dive into the most popular searches from last month and some of the standout styles and brands that retailers are adding to their cart. Special shoutout to the trends that have continued over from last month’s list: Western attire, baseball merch, and plus-size clothing. These three are continuing to resonate as we make our way into spring, so we’ve omitted them from this month’s Index in favor of what’s new.
Top 10 trending searches
- Easter: Pastel fashion to meet the moment.
- St. Patrick’s Day: Festive attire to show Irish pride.
- Bamboo pajamas: Light and breezy for summer nights, a standout in Kids & Baby.
- Easter dresses: Adorable, party-ready kids’ outfits for spring celebrations.
- Dresses: Minis, maxis, and midis for warm weather ahead.
- Graphic tees: For just a touch of ’90s grunge.
- Shorts: Short shorts were all over spring runways and are now making their way to Faire.
- Trucker hats: Call Ashton Kutcher! His favorite cap is making a comeback.
- Sandals: Chunky flatforms and delicate heels to greet the new season in style.
- Swimwear: For beach days, sunbathing by the lake, and vacations abroad.
Most popular styles
- Bows: The coquette aesthetic is all over TikTok with bows being the key to this sweet, cheeky look. Go big with Miss Sparkling’s oversize bow hair clips or try a more minimalist approach with Grace & Grandeur’s preppy-chic options.
- Baby pajamas: Parents are looking to keep their little ones cool and comfortable during hot summer nights with bamboo pajamas. For inspiration, look to Emerson and Friends’ convertible onesies, sleeping bags from gunamuna, and the adorable patterned sets from Bird & Bean.
- Woven tops for summer: For spring soirees and summer nights out, retailers are stocking up on novelty tops from shops like BUCKETLIST. Lovestitch features breezy pieces with a distinctly boho feel, and Mahila’s colorful billowy blouses will keep shoppers cool (while looking cool too).
- Sandals: Consumers are ready to put aside the fuzzy boots for their strappier summer counterparts. From metallic slip-ons to kitten-heeled flip-flops, CCOCCI has a slew of contemporary sandals for next season. For a more formal look, Journee Collection offers T-strap heels and sophisticated slides for when shoppers need to get dressy.
- Floral Dresses: With smocked bodices and flutter sleeves, Blu Pepper’s floral dresses are the perfect spring wardrobe piece. Sonmer Shop, too, is a spot to source floral dresses that lean boho with drapey silhouettes and ruffle detailing.
