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Welcome back to the Faire Fashion Index, our guide to the past month’s top sartorial searches to keep you on the cusp of what’s trending today.
Shoppers are deep in summer mode right now—continuing last month’s searches for airy dresses, rompers, graphic tees, and shorts. Swimwear is new in the top 10, landing at number three, for trips to the beach and July’s hottest days.
And yet, something tells us shoppers may also be thinking ahead, as back-to-school and fall clothing have also made the list. So it’s time for you to think ahead as well and make sure your store is ready for the new season—because it’ll be here before you know it. (And consider getting yourself to Faire Market too.)
But for now, let’s dive into the data.
Top 10 trending searches:
- Summer dresses: Easy and breezy for the season’s hottest days.
- Fourth of July: Red, white, and blue clothing and accessories for patriotic partying.
- Women’s swimwear: Colorful one-pieces, floral bikinis, and crochet cover-ups.
- Trucker hats: The enduring street-style trend.
- Graphic tees: Vintage-inspired, statement-making, and super soft.
- Plus-size clothing: Wardrobe essentials for every body.
- Denim romper: Easy throw-on-and-go styles.
- Shorts: From pull-on boxers to high-rise denim.
- Back to school: A+ styles for kids of all ages.
- Fall clothing: Chunky sweaters, cozy socks, and more for cool weather ahead.
Most popular styles:
1. Everything Taylor Swift!: Everyone wants to represent this iconic musical queen, whether it’s with custom tees from Bash, a pink Swiftie baseball cap from Little Trendy, or an armful of Comely Fashion friendship bracelets. And no, friendship bracelets are not just for kids: Vogue said, “Friendship bracelets have become an appropriate thing for an adult to purchase In 2023.” We’re going to bring that spirit into 2024 as well.
2. Rompers: Rompers continue to be the best throw-on-and-go wardrobe essential for all ages and body types. For fancier occasions, there are faux leather and ruffled options from idem ditto, while Mustard Seed has all the relaxed, everyday styles. Looking for a broader range of sizing options? Amaryllis Apparel stocks lots of options—from a tie-front romper with kimono sleeves to a jumpsuit with a flowy silhouette available in plus sizes.
3. Basic tees and tanks: Glamour reports that it’s time to go back to basics. That means stocking up on the essentials, like tees and tanks from All Row, Oliver Logan, and 42POPS to wear under minimalist blazers, sweaters, and jackets come fall. Though you may have noticed this trend is often on our list. Why? Because basics never go out of style, whether you’re layering them with chic outerwear during the cooler months or on their own when things warm up.
4. Matching sets: From pantsuits to boxers and button-down tops, matching sets are all the rage right now, making their way from the runways to the streets, according to Vogue. Travel & Leisure also calls out sets as an excellent choice for travel “because they’re a surefire way to always look put together while seamlessly expanding your wardrobe styling capabilities.” Little Daisy Closet meets the moment with lots of feminine floral sets, while Dress Forum has your more contemporary, day-to-night looks. There’s also woman-owned Papermoon, which offers terry cloth and knit sets in a variety of colors and silhouettes.
5. Tennis dresses: From the upcoming Olympics to the viral sensation that was Challengers, tennis styles are here to stay (at least for July). Glamour notes that “there’s never been a better time to dress like you belong to a country club.” To stock your shop with preppy activewear, look to Kimberly C and Sunday Morning, which offer colorful tennis dresses and athleisure in a wide range of sizes.
