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Welcome back to the Faire Fashion Index, our guide to the past month’s top sartorial searches to keep you on the cusp of what’s trending today.
While we may still be in the throes of summer, shoppers have their eyes fully set on fall. They’re focusing on getting their kids ready for back-to-school, gearing up for kickoff with all their game-day attire, and cozying up with the finest sweaters and sweatshirts. They’re even looking as far as Halloween—picking out costumes and on-theme wears for spooky days ahead.
Two trends that have been strong for the whole year are starting to lose their edge: graphic tees and trucker hats. Will they make it onto next month’s list? Or get kicked off entirely for cooler-weather items? We’ll just have to wait and see.
But for now, let’s dive into the data.
Top 10 trending searches:
- Fall dresses: Midi and maxi silhouettes for breezy autumn days.
- Game day: Gear up to root for your favorite team.
- Halloween: Cute costumes for the spooky season.
- Back to school: A fall wardrobe refresh for kids of all ages.
- Football: Logos and patches for head-to-toe team spirit.
- Jeans: The ultimate wardrobe staple will never go out of style.
- Women’s sweaters: Cozy cardigans, essential crewnecks, and novelty jumpers.
- Western apparel: From fringed jackets to cowboy boots. Giddyup!
- Graphic tees: Y2K fashion still hanging in there.
- Trucker hats: The months-long chart topper drops to make way for fall hits.
Most popular styles:
- Socks: Whether they’re wearing crew socks or higher-cut versions—it is the great sock debate after all, according to the Washington Post—consumers are stocking up for the new season. For a variety of styles, including knee-high boyfriend socks and color-blocked girlfriend ones, check out Le Bon Shoppe. Or lean a little “campier” with cheeky printed options from The Landmark Project, a sustainable apparel company that actively raises money for environmental conservation.
- Vests: Everyone, including Vogue and InStyle, seems to be championing the vest these days, from flawless suit vests to vest shirts, athletic puffers, and knit layering pieces. Ready to invest in the vest? Check out sporty-chic options from Active Basic | Active USA and cozy sweater vests perfect for fall weather from MIOU MUSE.
- Sweatshirts: Chilly fall days call for sweatshirts, like chicka-d’s crewnecks in a range of colors and cozy hoodies from Sunkissed Coconut. If your shop leans into seasonal vibes, look to Lovesoft, whose sweatshirts are always on-theme, whether they’re celebrating the season with a printed “Pumpkin Spice” or Halloween with spooky skeletons.
- Knit tank tops: As we transition from the warm weather into cooler temps, knit tanks are an essential for layering or wearing on their own. We love the versatile options from The Workshop Studio, Peace Love Line, and VERY J. Reports Vogue, “While the sleeveless silhouette rarely changes, from body-hugging racerbacks to baggy plunging designs, the way that they are worn continues to evolve.” So keep stocking up on these wardrobe pieces because shoppers will always keep coming back for more.
- Dad hats: “Is there anywhere you can’t wear a baseball cap?” posited The New York Times. It seems the answer is no, as the trucker hat continues to make our trending list month after month. Though we are noticing a slight evolution, from street-style staple to a more laid-back look. Think: corduroy and fall colorways. Find the perfect style for your shoppers—whether they want to rep your town or their favorite team—with customizable hats from Codeword and Local Supply Club.
