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While the spotlight might be on Paris this summer for the 2024 Olympics, the recent Faire Market provided an exciting platform for brands and independent retailers to establish global connections.
Faire Market, our summer virtual trade show event, wrapped up last week after several days of shopping, exclusive discounts, and product discoveries. Brands and retailers worldwide participated in the event from July 23 to 25, with Insider members receiving early access on July 22. Let’s dive into the key insights and buying trends from the event.
Global engagement
Nearly 28,000 brands and over 65,000 retailers participated in this summer’s Faire Market, surpassing our previous Faire Market in January. Brands and retailers formed over 111,000 new relationships.
Retailers placed over 380,000 orders at the virtual trade show. Over 1 million unique products were ordered, with the average retailer purchasing from five unique brands.
Emerging buying trends
Here’s a look at the most popular products ordered among retailers at Faire Market.
Retailers purchased from various categories, with lip balms, watercolor paint sets, sugar-free syrup, coffee mugs, and candles being the most popular products in this market.
In the US, lip balms were the top choice, while in Canada, mini bath bombs were favored. In France, organic syrups were highly sought after, and non-alcoholic limoncello was a hit in Germany. UK retailers were keen on key fobs.
Retailers continued to shop based on their values.
The most purchased value tags globally during Faire Market, in order of popularity, were mostly consistent from the last market:
Lastly, top global searches included Halloween, Fall decor, and Christmas. Candles and fall were also popular searches.
What comes next
While this summer’s Faire Market is over, we know that finding new customers is still top of mind. To that end, brands, check out our latest blog post about getting discovered on Faire to keep up the momentum. Retailers, new products and brands mean new merchandising opportunities. Check out our guide to leveraging experiential experiences to pull shoppers in.
