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Welcome back to the Faire Fashion Index, your guide to the past month’s top sartorial searches to keep you up on today’s trends.
The holiday season is decidedly here. Christmas—from themed sweatshirts to pajamas—is top of mind. Shoppers are looking for ways to celebrate the upcoming season with festive outfits, from dresses and cute boots for dinners out to cozier attire for mornings by the fire. They’ve also begun the hunt for gifts, maybe even a gag gift or two: Why else would the Grinch be on our trending list?
Of course, we can’t forget perennially popular searches, like jeans, a reminder that while seasonal items come and go, shoppers will always be looking for the elusive perfect pair, whether it is indeed a holiday or just a regular Monday.
For now, let’s take a look at the data:
Top 10 trending searches:
- Christmas: Apparel, accessories, and gifts for the holiday season.
- Women’s sweaters: Pullover knits, cardigans, and crewnecks for chilly days ahead.
- Holiday pajamas: For the morning after the big man visits.
- Jeans: Whether you’re into flares, wide legs, or skinny silhouettes.
- Socks: Cushy, cozy, festive, and giftable.
- Slippers: Winter warmers that are plush and divine.
- Dresses: For holiday parties and joyous gatherings.
- Grinch: Shoppers don’t seem to find him to be a mean one.
- Boots: If you have to trudge through winter weather, why not look good doing it?
- Embroidered sweatshirts: Embellished with your favorite phrases, team names, and holiday scenes.
Most popular styles:
- Mesh tops: While New York Fashion Week saw mesh shoes grace the runways, now the sleek textured material is making its way into other pieces, too. Vogue calls it “the mesh moment.” We’re seeing lots of shoppers amp up date night with mesh tops from brands like Very J, Davi & Dani, and JADE BY JANE—where embellishments, appliqués, modern hems, and, of course, mesh are all par for the course.
- Socks: Cozy, chunky, or otherwise on-theme socks can make an exceptional holiday gift. Take the socks from Le Bon Shoppe, for example. They make a stylish statement with any outfit. There are also soft and winter-ready options from Love and Repeat that make perfect (albeit slightly meta) stocking stuffers. And don’t forget about Fashion City for a stylish mix of socks that tick the boxes of both form and function.
- Holiday sweatshirts: When it comes to showing your holiday spirit, everyone loves a sweatshirt embellished with “Merry” or even “Thankful”—or any jolly and sparkling adornment. Discover joyful options from Bird & Co Wholesale Tees, featuring everything from Home Alone–themed tops to crewnecks depicting the North Pole. There’s also Bash and cozy retro options from Oat Collective.
- Puffer vests: Both an opportunity to layer on the style and layer on the warmth, puffer vests are a practical outerwear option to pick up as the weather turns cold. Looking to stock up? You’ll find corduroy styles from Buttermelon and ones that are as warm as they are cool from Bluivy.
- Bows: “The use of bows throughout this season’s top collections corroborates the idea that bows can be grown-up and glamorous,” says Byrdie. This is why we’re seeing shoppers pick up bows not just for their little ones but for themselves—embellishing their knitwear and their shoes and bringing a sense of play to everyday outfits for the office, errands, and everywhere in between. For all the bows you need, look no further than Southern Chic, then pick up bow-adorned clothing and accessories for kids at Carlomagno and Rylee Faith.
Editor’s Note: We hope you’ve enjoyed the Faire Fashion Index this year! The Index will go on a brief hiatus, but look for new trend reports and insights right here, starting in January!
