Faire Direct 101: Your guide to growing your sales beyond the marketplace 

What’s the most effective way to accelerate your growth? Look no further than Faire Direct.

Faire Direct gives you the most powerful set of order-taking tools for selling to any retailer, anywhere, backed by the benefits retailers already love. You’ll be able to meet your customers where they buy – online or in person – while offering them the exceptional Faire experience. Plus, it pays off: Brands that use Faire Direct get over 4x more sales than those that don’t.*  

It’s a win-win: You can reach more retailers with a flexible order-taking tool without paying commission on those orders. At the same time, your retailers enjoy the benefits of Faire they love, like 60-day payment terms, easy online ordering, and free returns on first orders. Plus, for retailers who haven’t ordered before on Faire, this is all paired with an exclusive referral offer that leads to more conversion and makes trying your brand risk-free.

Read on to make sure you and your team get the most possible value out of Faire Direct.

Why should my brand take advantage of Faire Direct?

Faire Direct can help transform the way you do wholesale business. Let’s explore a few of the benefits:

1. Never miss a sale. With flexible tools for every situation, you’ll be ready to take orders whenever opportunity knocks – in person or online. 
2. See higher conversion. Retailers prefer buying on Faire – 90% say it’s very easy to place wholesale orders on the platform.** When you offer the same perks through your wholesale site, invoicing, and mobile tools, you create a seamless experience that makes it a no-brainer for prospects to say yes.
3. Get better marketplace visibility. The more orders you take with Faire Direct, the more we find out about the types of retailers who are interested in your products. That means we can target relevant retailers in the Faire marketplace and surface your items in front of the right customers at the right time.
4. Streamline your operations. With Faire Direct, you get the same powerful wholesale management and marketing tools for direct orders that you enjoy with marketplace orders. Unlike traditional methods that require juggling paper forms, manual order entry and multiple platforms, taking orders through Faire Direct centralises everything in one place, while handling payments and retailer vetting, and offering benefits on your behalf.
5. No commission on orders you drive. When you take a retailer’s first order with you on Faire through your Faire Direct tools, you won’t pay commission on any of their orders according to our Faire Direct Commission Policy.

I can’t imagine selling on Faire without Faire Direct. It’s just a better experience for me and my buyers – they get quick access to our catalogue and all the perks Faire offers, and all I have to do is share our link.

Gabrielle, Very Great Brands

How to get the most out of Faire Direct

Ready to transform how you sell wholesale? The most successful brands on Faire aren’t just waiting for retailers to discover them – they’re actively driving sales through Faire Direct. Whether it’s through your wholesale website, at trade shows, via email or through social-media channels, Faire Direct helps you turn every interaction into a potential sale.

Convert wholesale buyers through your website

Most brands already have an online presence whether that’s focused on direct-to-consumer sales, wholesale or both. But many of these websites create unnecessary friction in the wholesale buying process by lacking a clear path to wholesale purchasing or by using order and application forms that create extra work for you and your retailers.

By strategically integrating Faire Direct into your existing website, you can create a seamless ordering experience that benefits everyone involved.

• For retailers already buying on Faire: They can order from your brand with all the benefits they already know and love, like 60-day payment terms and free returns.
• For retailers new to Faire: The exceptional benefits you’re able to offer through Faire make it compelling to place an order, including a discount on their first order with you and 1 year of free shipping with your brand.

The best way to implement this is to add a prominent “Order wholesale” option in your website’s main menu that directs retailers to your personalised brand.faire.com shop. This personalised link functions as your ready-to-use wholesale website – built for conversion and requiring zero additional development or maintenance from you.

If adding another item to your navigation doesn’t align with your e-commerce strategy, you can still benefit from Faire Direct by taking orders on your site through our custom widgets. If adding the link to your menu isn’t the best option for your e-commerce strategy, you can still unlock the benefits of taking orders through Faire Direct on your site with our custom widgets. For Shopify users, you can also feature the Faire Direct widget that automatically showcases your bestsellers, collections and Faire reviews. The widget is fully customisable to match your site’s design and can incorporate existing content from your wholesale page. If you don’t use Shopify, we also have options that can be easily added to your site, no matter what website provider you use.

These tools make it easier than ever to convert visitors into buyers. You’ll eliminate the need to manually vet retailers or process wholesale applications, while retailers gain access to all the Faire benefits they love.

The bottom line:There aren’t many five-minute actions you can take that have the power to completely transform your business, but adding your Faire Direct link to your website is one of them. Brands who do this see 50% more sales on average. With one link, you can create a 24/7 sales machine that works while you sleep.

Take advantage of your shareable wholesale shopfront

Worried that you need to build and maintain an entire secondary website for your wholesale customers? Your personalised Faire Direct link gives retailers instant access to your entire catalogue with all the benefits of the Faire platform – without the hassle of having to hire and manage a team of web developers. This custom link allows retailers to:

• Browse your complete product catalogue in a familiar, user-friendly interface
• Place orders with Faire’s trusted payment terms and return policies
• Enjoy a seamless checkout process once they create an account with Faire. 

Sharing your Faire Direct link strategically across multiple channels can significantly expand your wholesale reach. This link can be used across every channel:

1. Professional communications:
   • Add it to your email signature for visibility in every message
   • Include it in the body of sales outreach and follow-up emails
   • Feature it in your newsletter communications to existing customers
2. Social media presence:
   • Incorporate it in your social media profile bios (Instagram, TikTok, LinkedIn)
   • Create dedicated posts highlighting your Faire Direct link
   • Use it in story highlights or pinned posts for continued visibility
3. Direct customer outreach:
   • Share via direct messages with retailers on SMS, WhatsApp or social platforms
   • Include in follow-up communications after trade shows or networking events
   • Add to personalised outreach to retailers who’ve shown interest in your products
4. Physical marketing materials:
   • Display a QR code version on business cards, making wholesale ordering just a scan away
   • Include in trade show materials, catalogues and line sheets
   • Add to product packaging or thank-you notes for DTC customers who might also own shops

You’ll find both your personalised link and downloadable QR code in your brand portal. When retailers who haven’t previously ordered from you on Faire use this link to place an order, they automatically qualify as Faire Direct customers – meaning you won’t pay commission on their orders.

Boost revenue through email marketing

Email marketing remains a high-impact and cost-effective way to build retailer relationships and drive wholesale orders. Faire’s CRM (customer relationship management) tools streamline the email marketing process with features designed specifically to help you target your existing customer base and turn them into Faire Direct buyers – without requiring additional platforms or technical expertise.

Take advantage of these powerful features designed exclusively for Faire Direct success:

1. Faire Direct filters: Target specific segments of your customer base for maximum conversion potential. Use pre-populated filters like “Faire Direct referral offer eligibility” or create your own combinations. For example, to reach buyers in your customer list who are already on Faire but haven’t placed an order with you yet, use the “Faire account status” and “order history” filters to create an email segment to promote your shop to. 
2. Faire Direct templates: Use pre-designed email templates to highlight the benefits of ordering through your Faire shop, including the Faire invitation template for retailers who have yet to place an order on Faire and are eligible for your referral offer. 
3. Faire benefits component: Easily insert a custom email module showcasing retailer advantages like payment terms and free returns when they shop with you on Faire 
4. Automated workflows: Set up “set-and-forget” email automations that nurture prospects without ongoing management

With these tools at your disposal, you can effectively connect with your entire customer network – both current Faire users and retailers who haven’t shopped on the platform yet. You can find out more about how to use Faire’s CRM tools here. 

By strategically implementing these email tactics, you’ll not only drive immediate sales but also build a sustainable foundation for long-term wholesale growth through the Faire platform.

We recommend emailing leads no more than a few times a month and, to make sure they automatically qualify as a Faire Direct relationship, no less than once every three months. This approach keeps leads engaged with your brand while limiting the odds of you unintentionally coming across as spammy.

It’s a good idea to periodically confirm and update information for all your contacts, too, so you can remove any addresses that have previously bounced or unsubscribed. This will help keep your reputation strong as an email sender. 

Supercharge retailer acquisition

When a new retailer clicks your Faire Direct link, they’re greeted with an offer too good to ignore: “Get 50% off your first order (up to £150) plus free shipping for a year.” This isn’t coming from your pocket – it’s Faire’s investment in your success.

The limited-time nature of the discount creates just the right pressure to convert interested retailers into actual customers. It’s essentially free marketing budget driving your wholesale growth without touching your margins.

Leverage every in-person interaction

Face-to-face connections at trade shows, markets and networking events create valuable opportunities to showcase your products – but converting these conversations into actual orders has traditionally been challenging. The Faire brand mobile app transforms your smartphone into a powerful on-the-go ordering system that lets retailers shop your complete catalogue right from the show floor.

While waste and pollution are widespread problems, forward-thinking businesses are finding ways to be more sustainable and stand out in the market. Similarly, the Faire mobile app helps you eliminate the waste of missed opportunities with a digital-first approach:

1. Download the Faire app to your smartphone if you haven’t already
2. Open your unique QR code from within the app at any in-person event
3. Have retailers scan your code to instantly browse your entire catalogue
4. Watch orders come in while you continue connecting with other potential customers

This paperless approach not only improves your environmental footprint but creates a seamless professional experience that aligns with the growing consumer demand for sustainable business practices.

The mobile app does more than just process transactions – it helps you nurture valuable retail relationships:

• Collect contact information from interested retailers who opt to share their details
• Follow up effectively with personalised communications after events
• Track which connections convert into actual orders
• Demonstrate your commitment to providing retailers with flexible ordering options

Equip yourself to take orders however a retailer needs

While many retailers embrace digital ordering, some still prefer traditional methods like phone orders, emailed purchase orders or in-person transactions. Faire’s versatile invoice tool ensures you never miss a sale – regardless of how retailers prefer to do business – while still enjoying all the benefits of the Faire platform.

The invoice tool allows you and your sales representatives to enter orders on behalf of any wholesale customer directly from your phone, tablet or the brand portal, providing the flexibility to serve retailers on their terms while maintaining the efficiency of centralised order management.

This adaptable approach is ideal for:

• Converting phone orders into Faire transactions 
• Accommodating retailers who prefer to send purchase orders via email
• Capturing orders at trade shows from buyers who aren’t ready to download the app
• Managing special requests, custom orders or buyer-specific pricing arrangements

Faire Direct gives you tangible steps to take that will elevate your wholesale business to the next level. By incorporating these strategies into your sales approach, you’ll reach more retailers, convert more prospects into buyers and build stronger relationships – all while keeping more of what you earn.

Ready to boost your wholesale sales? Visit your brand portal now to access your Faire Direct link and tools. In just minutes, you’ll have everything you need to grow your business both on and beyond the Faire marketplace..

To find out more about Faire Direct policies and retailer referral offers, visit our Help Centre.

Footnotes:

* Based on a survey of brands with at least 1 order from 07/02/25 to 08/05/25

**Based on a November 2024 survey of 1,250 Faire retailers.